THE PAST, THE PRESENT & THE FUTURE OF GRAPHIC ARTS, TYPOGRAPHY & PRINTING

A poster aiming to connect the past, the present & future of graphic arts, typography and printing

Client: Museum of Typography, Greece


The Challenge

Create a poster with the aim of connecting the past, present and future of graphic arts to typography, printing and their history.

The Outcome

Colorful yet elegant poster displaying the first page of Genesis, from the first book ever printed using mass-produced movable steel type. The poster showcases a 3D representation of the RBG and CMYK color systems as background. The white letters represent the enlightenment that printing brought to humanity.


I begun by studying the story of typography and printing. This included assisting to two workshops at The Center of the Book in San Francisco. I felt that the Gutenberg Bible was a stepping stone in the development of printing since it was the first major book printing using mass-produced movable steel type. After going through photographies of the book, I choose the first page of “Genesis” (which means “the beginning”) as the page to be used int he poster.

My second step was to find something that could represent the present. I thought about computers, phones, and screens in general. However, I had to think about modern printing as well. That’s how I came to pick red, green and blue as representing of the present. This is because modern screens use the RGB color space to show color and images, while modern printers use CMYK. In both systems red, green and blue are used, although, in different ways.

Third, to represent the future, I picked the 3D printing technology. So, I created an image where the red, green and blue colors, take a 3D shape. Almost, like if they were made by a 3D pen or printer.

Finally, to present the impact that printing had in human history, I set the background black, representing dark times behind us and the text is set in white, representing the illumination or light that text of knowledge bring us.

The result is a beautiful, colorful and intriguing poster which joins the past, present and future of printing and typography.

Poster

Tools
Adobe Photoshop