Designing a video animation that shows how regenerative braking works

Client: Tesla Academy

The Challenge

Create video animation to explain to adults in training how regenerative braking works. This was an interview assignment for a designer position at Tesla (June 2017).

The Outcome

Simple video animation showing the energy transference when using regenerative braking.

A video meant to explain complex mechanical and electrical subjects needs to be simple yet dynamic to hold the user’s attention. Since this is an educational video, setting the right hierarchy and guiding where the user sets her attention, was a key component. This was accomplished by using natural movements and white space. The result is an short and memorable educational video that explains clearly how regenerative braking works.