Weekly book recommendations for 1.5 Million subscribers

Client: Barbara Oakley, Ph.D., Ramón y Cajal Distinguished Scholar of Global Digital Learning

The Challenge

Improve the user experience of Dr. Barbara Oakley’s Cheery Friday email newsletter sent on a weekly basis, focused on learning related topics and book recommendations.

The Outcome

An intuitive app that makes it easy to access all book recommendations from the Cheery Friday weekly email newsletter.

While talking with Dr. Barbara Oakley, she mentioned that every week she used to receive dozens of emails from her newsletter’s readers asking for a complete list of the books she had recommended. We came up with the idea of having an app that could archive and make all her book recommendations more easily accessible.

To start, we created a storyboard to understand the Cheery Friday readers’ journeys, experiences, and their goals. After many tests and receiving user feedback, we launched the iOS version and it was a success! It was downloaded by 2,500 users within the first 24 hours. We also received more than a hundreds emails from Android users asking for an Android version of the app.

User interface design of Cheery Friday app

SketchApp, Adobe Photoshop, Adobe Illustrator, Xcode, Swift